Power up your
retention with loyalty
gamification!
retention with loyalty
gamification!
See loyalty gamification in action!
Three Steps to Increase
Player Loyalty
Player Loyalty
Trueplay is a suite of retention tools that
will keep your users coming back for more.
will keep your users coming back for more.
STEP 1
Play to Earn
Reward players for every bet they make on your platform with your branded loyalty tokens.
Learn more
STEP 2
Hold to Earn
Players gain even more rewards by freezing their tokens for specific time periods.
Learn more
STEP 3
CopyStake
Reward players for every bet they make on your platform with your branded loyalty tokens.
Learn more
Trueplay in Numbers
Predict Your Growth With Trueplay
Calculator
Results for the cohort of players using the Trueplay loyalty program
Your GGR
Your MAU
User Retention
100%90%80%70%60%50%40%30%20%10%0%
1 month2 month3 month4 month5 month
67.79%
GGR Uplift
Trueplay users 
Average users0$8M$9M$9M$10M$0
10.7M
Your GGR with Trueplay19%
Your сurrentGGR
Penetration Rate
46.2%
User penetration
rate in Trueplay
rate in Trueplay
53.8%
Other casino
players
players
True Blog
Trueplay events, guides, news, and more
All posts
08-Apr-2024
Articles
iGaming Industry: Trueplay Market Insight
19-Dec-2023
Articles
Keeping a Client in the Game: Utopia or Possibility?
12-Dec-2023
Articles
How To Improve ROI and Stop Money Leaks in Online Gambling
05-Dec-2023
Articles
Winning Strategies for Increasing Casino Deposit Rates
23-Nov-2023
Articles
Why Your iGaming Platform Is Losing Players to the Competition
21-Nov-2023
News
Trueplay Presents a New Live Streaming Feature: CopyStake!
10-Nov-2023
Events
Alex Antsyferov about iGaming Conference in Malta: Meet Trueplay at Sigma Europe 2023
03-Nov-2023
Articles
Daily Active Users: Effective Tips to Expand the DAU in iGaming
26-Oct-2023
Events
European Gaming Congress: A Remarkable Comeback
23-Oct-2023
Articles
Critical Factors Influencing Casino Player Loyalty