The iGaming sector has seen major growth in recent years. In 2022, casinos worldwide brought in over $72 billion in revenue, and this number is expected to climb close to $98 billion by 2024.

However, in such a competitive market, operators must not only focus on attracting new players but also on retaining their existing ones. Players often switch platforms easily if they don’t get the level of service and loyalty incentives they expect.

To find a solution for increasing player engagement and profitability, we at Trueplay have conducted an extensive study, dedicating over 200 hours to analyzing the behavior of more than a million casino users. Our goal was to uncover how loyalty programs impact player retention and drive financial outcomes in the competitive iGaming market.