One powerful tool for achieving player retention is personalization, because users want to be appreciated.
Since its establishment in the early ’90s, the iGaming industry has experienced rapid growth. While many would attribute this to mobile devices and their constant development, one could also argue that it is really because of the technological advancements that came alongside these smartphones. Encompassing online casinos, sports betting platforms, and various other gaming operators […]
User behavior is critical in the iGaming business: it has a direct impact on the performance and profitability of iGaming platforms. In this post, we’ll go over the fundamentals of user behavior analysis and how to increase player retention by developing great customer experience.
As a regular attendee of major iGaming conferences, Arthur Buyukyan, head of B2B at Trueplay, has provided valuable advice on how to prepare for an iGaming industry event and avoid common mistakes.
Take a look at the top iGaming events taking place this summer and why they are worth attending.
Alex Antsyferov, CBO at Trueplay, participated as a speaker of the panel discussion at Sigma Eurasia 2023.
What are the ways to boost customer retention in iGaming? Let’s take a look at the most popular options and pay attention to Trueplay
Blockchain technology has taken the charts of popularity, not just in the news but in many spheres of human life. It’s time to break up what it is, how it works, and what Trueplay has to do with this technology. What is blockchain? Blockchain is a system of recording information in a way that makes […]
How to use crypto in online casino? Let’s look at the most common ways and see how Trueplay can be the best solution
We are pleased to announce our partnership with Atlas IAC, a leading platform provider. The collaboration will provide operators and players with a unique gaming experience by combining Trueplay’s expertise in tokenized loyalty and Atlas IAC’s comprehensive suite of platform solutions.
Trueplay has launched a new product feature called Liquidity Staking. The iGaming brands, that integrated Trueplay tokenized loyalty can now allow users to stake token rewards with USDT.
We are thrilled to partner with Weiss.bet, a leading iGaming operator that has successfully integrated Trueplay Tokenized Loyalty into their project.