One of the biggest problems that continues to plague iGaming is player retention. With access to more players than most teams and tools needed to understand player behavior, we scoured data from key regions (Asia, Europe, LATAM & North America) over six months — observing distinct changes in the ways they play.

As illustrated by our findings during a six-month observation, retention rates naturally decline over time (from approximately 39–43% after the first month to about 19–22 % at six months). This seems to highlight the ongoing issue in games of how developers can keep players coming back over and over.

Retention rates decline in iGaming over six months

Through our analysis, we identified a key factor that can improve these metrics: the implementation of gamified loyalty programs, specifically Trueplay’s Play to Earn and Hold to Earn features. These tools incentivize players to stay active and engaged on the platform, resulting in significant core metrics improvements.

The results were impressive. Platforms that integrated Trueplay’s loyalty solutions saw a 62.9% reduction in withdrawal rates, a 10% increase in deposit volumes, and a 5.6% boost in net gaming revenue.

Raise NGR by up to 5.6%

Increase deposit volume by 10%

These numbers underscore the effectiveness of loyalty gamification in driving retention, increasing deposits, and ultimately boosting profitability.