Best loyalty tools and solutions in 2025
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AI skeptic: Ok, you can ask AI to delete all the people from your photo near the Trevi Fountain and write a social media post or a piece of code. But there’s no way it can compete with humans on Kick.
Trueplay’s ML engineer: Actually, it can! We’re working on such a feature — it’s called AI Streamers.
AI Streamers enable operators to create virtual characters that can entertain players on any schedule, even non-stop, without human intervention.
The feature will provide a fast track for operators wishing to offer interactive streams and enable those already in the game to easily scale operations without breaking the bank.
AI Streamers can be valuable for:
Businesses that launch AI casino streamers save on payroll and streaming studio management costs by only paying a subscription fee. Besides keeping operational costs to a minimum, operators win time by skipping the hiring process.
The feature eliminates the time-money tradeoff, where saving time often requires spending more money, and saving money typically entails dedicating more time to something. AI Streamers allows saving both!
Brands that leverage AI streamers safeguard themselves against reputational damage and financial losses associated with platform guideline violations or breaking local advertising laws. Since virtual streamers are programmed to adhere to regulations, they will never act disrespectfully toward viewers, promote competitors, or discuss prohibited topics.
The streamer’s functionality allows for autonomous broadcast running. It launches a game and starts a broadcast in the CopyStake lobby or on a streaming platform. The streamer understands what’s happening in the game at any given moment and acts accordingly. To detect in-game events in real time, the digital streamer uses its computer vision capabilities. It may also analyze structured game data if it is shared by its provider or an iGaming operator.
What is a gaming stream without commentary? A virtual streamer emotionally reacts to game events, like any other gamer. For example, it screams with joy when winning big and murmurs in disappointment after losing several times in a row. The product team has created 10 unique voice personas (e.g., calm, excited, funny, serious, annoyed) for the simulated streamer, ensuring its reactions feel natural: unrepetitive, context-appropriate, and varied.
Conversations aren’t focused solely on gameplay. The streamer may discuss local or world news, such as a recent football match, a celebrity breakup, or a movie, and ask users to share their opinions in the chat. It may hold holiday-themed conversations, use country-specific jokes and memes, and generally talk about things familiar to the audience to feel relatable and interesting.
iGaming brands have complete control over their digital workers’ visual and behavioral features and capabilities.
Operators can choose their personality traits, appearance, voice (possible settings: pitch, pace, volume), language, and game skills. A virtual streamer can be animalistic, anime- or doll-like, or resemble a human.
Using data from session logs, you can analyze streamer performance using metrics like average session length, average and peak viewership, new player registrations, bet copying volume, or average deposit volume. Then, tweak streamer attributes and see whether or how changes affect these metrics. Measuring the performance of two versions of the same host through A/B testing will also help operators define the optimal mix of characteristics that yields desired player behavior with the most success.
When live, the streamer follows a broadcast scenario. Operators can select games the host must play and their order, specify the strategy of bet size changes, activate and set up autospins, among other things.
AI Streamers allows iGaming operators to create virtual hosts that can run interactive gameplay broadcasts around the clock. They support brand visibility, drive user acquisition from streaming platforms, and enable extra revenue generation opportunities by engaging players during CopyStake streams.
Through a variety of customization and manageability options, virtual streamers can meet the needs of any iGaming brand.
If you want to learn more about the feature and its potential for your brand, book a call with Trueplay representatives.
