Why Hold to Earn is the Best Loyalty Program for Casino Retention

In today’s competitive iGaming industry, it is essential to stand out from the crowd and attract and retain loyal customers. One way to achieve this is by offering the best loyalty program that rewards customers for their continued patronage. And that’s precisely what Trueplay offers with its Hold to Earn program, growing casino retention up to 18% in first month. Let’s find out how.

About Hold to Earn concept

Hold-to-Earn is a term used to describe a new way of earning passive income by holding certain digital assets. With Hold-to-Earn, holders can earn rewards simply by holding their tokens in a designated wallet or account for a certain period.

This approach encourages people to hold and freeze their digital assets for longer, which can encourage users to stick to a brand, hence increased demand and appreciation of a project.

Hold-to-Earn is a relatively new concept, but it’s gaining popularity as more iGaming projects are implementing it as a way to increase customer loyalty by participating in their ecosystems.

Hold to Earn feature by Trueplay

Trueplay is a company that has pioneered developing a Hold-to-Earn approach for the iGaming business. With Trueplay, you can reward players with your own branded loyalty in many ways: for making bets, completing useful activities (registration, passing KYC, bets made), and Hold to Earn program.

Hold to Earn is a part of the Trueplay branded loyalty, allowing users to freeze their rewards to get even more in the future. It offers three holding periods: eight hours, one day, and three days. The reward for Hold to Earn is calculated as a percentage of the casino’s Gross Gaming Revenue (GGR) over the holding period and is distributed among the participants of the staking pool in proportion to the users’ shares in it.

Life cycle of Hold to Earn by Trueplay
Life cycle of Hold to Earn by Trueplay

The reward process is simple and fully automated. If the casino’s GGR during the period is positive, players receive a small amount of reward at the end of the holding period. If the GGR is negative, players don’t receive any reward and the held amount is returned to the user.

Hold to Earn program on Trueplay page
Hold to Earn program on Trueplay page

How Hold to Earn boosts retention

Hold to Earn is the primary loyalty program that helps grow your brand faster. On average, players participating in the Trueplay Hold to Earn program in the first month increase retention by +18% and, as a result, deposit volume by +10%. That means the average NGR grows by 5.6%, making casino platform more efficient.

Trueplay metrics

To wrap it up

In conclusion, Trueplay’s Hold to Earn program is an excellent way to reward players for their loyalty and grow your iGaming business faster. By offering a branded loyalty program, you can differentiate your brand from the competition and retain more loyal customers, leading to increased revenue and profits. If you’re looking to take your iGaming business to the next level, consider implementing Trueplay’s Hold to Earn program today.

Learn more about Hold to Earn by booking a call