Articles
Discover why your iGaming platform is losing players to the competition. Beat player churn with a branded loyalty program.
This article aims to explain the concept of Daily Active Users, the methods of measuring it, and the reasons why careful tracking is imperative. Additionally, you’ll find some tips on how to expand the Daily Active Users base.
iGaming brands can now prove their commitment to trust and security by providing their players with access to the blockchain.
Trust is a fickle thing, delicate and unpredictable, just like loyalty tokens in iGaming. It takes time to build but can be easily broken, so companies must protect the customer data that has been entrusted to them.
Discover the challenges, opportunities, and steps required to create an omnichannel loyalty program in the iGaming industry.
One powerful tool for achieving player retention is personalization, because users want to be appreciated.
In this article, we will highlight a few emerging technology trends in iGaming that can help them achieve all that and more. So here are a few tidbits from the evolving landscape of iGaming.
User behavior is critical in the iGaming business: it has a direct impact on the performance and profitability of iGaming platforms. In this post, we’ll go over the fundamentals of user behavior analysis and how to increase player retention by developing great customer experience.
In this article, we explore the key performance indicators that define success in the iGaming industry, shedding light on important metrics that drive growth, customer engagement, and overall profitability.
In this article, we’ll discover the true significance of user retention in the iGaming industry and how businesses can leverage it to their advantage.
Nothing is completely static or remains unchanged forever. To survive in this ever-changing world, iGaming operators and gambling-adjacent brands must find new ways to engage with their customers, retain existing players, and persistently acquire new ones.
In most businesses, finding customers is just the beginning. To thrive, organizations need to encourage their patrons to return over and over again. It goes without saying that a returning customer is a happy customer, but how can brands instill this level of loyalty in their players with strategies for iGaming brands? Many players prefer […]
The rapid advancement of technology has changed the face of many industries, including iGaming. Online gambling has created a thriving landscape that continues to evolve and transform the way we engage with games of chance. Let’s explore how technology is shaping the future of iGaming.
Player engagement plays a pivotal role if you want to foster the profitability of your online gaming platform. Customizable loyalty programs are one of the effective solutions to keep players engaged and motivated to return to your platform. In this article, we will explore how such programs can elevate player engagement.
A branded ecosystem is an emerging strategy that creates a seamless and immersive experience for players.
In this article, we will explore how to build trust and how emotional connection with your audience can significantly enhance player loyalty. Learn how Trueplay’s branded loyalty programs can help in achieving their long-term engagement and advocacy.
Exploring the psychological impact of gamification on player engagement in iGaming.
A groundbreaking concept known as metagaming is now transforming traditional loyalty programs into immersive experiences that go beyond simple rewards.
How iGaming brands can enhance user engagement, drive retention, and create memorable experiences by incorporating game elements and mechanics into their loyalty programs.
Take a look at the top iGaming events taking place this summer and why they are worth attending.
One effective way to increase retention is loyalty programs that reward players for their activities. Trueplay has such a solution, offering branded loyalty programs to iGaming businesses, so they can reward players through customizable marketing campaigns.
One way to achieve attraction and retention of loyal customers is by offering a branded loyalty program. And that’s precisely what Trueplay offers with its Hold to Earn program, growing casino retention up to 5.2 times in six months.
Exploring what is GameFi and how the Play to Earn program by Trueplay can make your casino more profitable.
ARPPU is one of the essential metrics, along with GGR, NGR, retention, etc., that helps you grasp your platform’s pace. Here is a quick Trueplay guide on why ARPPU matters and how you can boost it.
The B2B market for iGaming offers loads of software options, promising to quickly increase revenue. Are they really as effective as claimed?
IGaming software is not a usual product. Let’s see what Trueplay is and why your casino should implement this technology
Why transparency is important in modern casinos, and how sharing GGR through Trueplay tokenized loyalty programs can help your casino
The most popular iGaming instruments for user engagement and retention and why Trueplay is the best solution.
The difference between blockchain and crypto, how both of these innovations can be used in many kinds of business, particularly in iGaming
Everything you need to know about BEP20 vs TRC20 vs ERC20 token standards: differences, pros & cons of each, which is better for online casinos.
Blockchain is not just a trendy word that everyone is yapping about. This technology exists in multiple industries from finances to healthcare. The most revolutionized area has been in the iGaming business.
