Articles 9-21-2023
Player Retention in iGaming: The Role of Personalization

One powerful tool for achieving player retention is personalization, because users want to be appreciated.

Articles 9-14-2023
Emerging Technology Trends in iGaming: What You Need to Know

Since its establishment in the early ’90s, the iGaming industry has experienced rapid growth. While many would attribute this to mobile devices and their constant development, one could also argue that it is really because of the technological advancements that came alongside these smartphones. Encompassing online casinos, sports betting platforms, and various other gaming operators […]

Articles 9-8-2023
Understanding User Behavior: The Key to iGaming Success

User behavior is critical in the iGaming business: it has a direct impact on the performance and profitability of iGaming platforms. In this post, we’ll go over the fundamentals of user behavior analysis and how to increase player retention by developing great customer experience.

Articles 9-8-2023
Key Metrics for Success in the iGaming Industry

In this article, we explore the key performance indicators that define success in the iGaming industry, shedding light on important metrics that drive growth, customer engagement, and overall profitability.

Articles 8-25-2023
The Power of Player Retention in the iGaming Industry

The dynamic realm of the iGaming industry is a stage where risks are taken and fortunes are made. In the center of it all are the players — the heartbeat and the core.  While attracting new players will always be crucial, the real magic lies in keeping them engaged and loyal to your brand for […]

Articles 8-16-2023
Innovation in iGaming: Exploring Trueplay’s approach

Nothing is completely static or remains unchanged forever. Over time, all things are subject to continuous transformation, evolution, or variation — otherwise, they stagnate, die, or become obsolete. Technology has driven development in every industry one can think of, seeing the move from the primitive casting of lots by our ancestors to modern-day casinos. Even […]

Articles 8-3-2023
In Pursuit of Player Loyalty: Strategies for iGaming Brands

In most businesses, finding customers is just the beginning. To thrive, organizations need to encourage their patrons to return over and over again. It goes without saying that a returning customer is a happy customer, but how can brands instill this level of loyalty in their players?  Many players prefer to hedge their bets because […]

Articles 7-17-2023
How Technology Is Shaping the Future of iGaming

The rapid advancement of technology has changed the face of many industries, including iGaming. Online gambling has created a thriving landscape that continues to evolve and transform the way we engage with games of chance. Let’s explore how technology is shaping the future of iGaming. Mobile: accessible and convenient One of the most significant technological […]

Articles 7-10-2023
Increasing player engagement through customizable loyalty programs

Player engagement plays a pivotal role if you want to foster the profitability of your online gaming platform. Customizable loyalty programs are one of the effective solutions to keep players engaged and motivated to return to your platform. In this article, we will explore how such programs can elevate player engagement. How it works Customizable […]

Articles 7-3-2023
Why a branded ecosystem is crucial for iGaming platforms

A branded ecosystem is an emerging strategy that creates a seamless and immersive experience for players.

Articles 6-22-2023
Nurturing Player Loyalty: How to Build Trust and Emotional Connection in iGaming

Exploring how trustworthy emotional connection with your audience can significantly enhance player loyalty.

Articles 6-15-2023
Psychology of player engagement: the impact of gamification

Exploring the psychological impact of gamification on player engagement in iGaming.

Articles 6-9-2023
Metagaming-driven loyalty: Transforming traditional iGaming

A groundbreaking concept known as metagaming is now transforming traditional loyalty programs into immersive experiences that go beyond simple rewards.

Articles 5-30-2023
What is gamification and how it helps iGaming brands succeed

How iGaming brands can enhance user engagement, drive retention, and create memorable experiences by incorporating game elements and mechanics into their loyalty programs.

Articles 5-12-2023
Top iGaming events this summer

Take a look at the top iGaming events taking place this summer and why they are worth attending.

Articles 5-5-2023
How Marketing Campaigns help boost casino retention

One effective way to increase retention is loyalty programs that reward players for their activities. Trueplay has such a solution, offering branded loyalty programs to iGaming businesses, so they can reward players through customizable marketing campaigns.

Articles 4-28-2023
Why Hold to Earn is the best loyalty program for casino retention

One way to achieve attraction and retention of loyal customers is by offering a branded loyalty program. And that’s precisely what Trueplay offers with its Hold to Earn program, growing casino retention up to 5.2 times in six months.

Articles 4-24-2023
What is GameFi and how P2E can take your casino to new heights

Exploring what is GameFi and how the Play to Earn program by Trueplay can make your casino more profitable.

Articles 12-13-2022
Why boosting ARPPU matters for the brand’s success

ARPPU is one of the essential metrics, along with GGR, NGR, retention, etc., that helps you grasp your platform’s pace. Here is a quick Trueplay guide on why ARPPU matters and how you can boost it.

Articles 12-8-2022
IGaming solutions: What exists to help boost your metrics

The B2B market for iGaming offers loads of software options, promising to quickly increase revenue. Are they really as effective as claimed?

Articles 10-3-2022
5 Reasons to Implement Trueplay 

IGaming software is not a usual product. Let’s see what Trueplay is and why your casino should implement this technology

Articles 9-12-2022
To Share or not to Share: All you Need to Know about Casino Transparency

Why transparency is important in modern casinos, and how sharing GGR through Trueplay tokenized loyalty programs can help your casino

Articles 9-5-2022
How Trueplay Helps Improve the Relationship with Players

The most popular iGaming instruments for user engagement and retention and why Trueplay is the best solution. 

Articles 8-30-2022
Web 3.0 in Business Insight: Blockchain ≠ Crypto

The difference between blockchain and crypto, how both of these innovations can be used in many kinds of business, particularly in iGaming

Articles 8-1-2022

Everything you need to know about BEP20 vs TRC20 vs ERC20 token standards: differences, pros & cons of each, which is better for online casinos.

Articles 7-1-2022
How Can Blockchain be Used in iGaming?

Blockchain is not just a trendy word that everyone is yapping about. This technology exists in multiple industries from finances to healthcare. The most revolutionized area has been in the iGaming business.

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