One way to achieve attraction and retention of loyal customers is by offering a branded loyalty program. And that’s precisely what Trueplay offers with its Hold to Earn program, growing casino retention up to 5.2 times in six months.

ARPPU is one of the essential metrics, along with GGR, NGR, retention, etc., that helps you grasp your platform’s pace. Here is a quick Trueplay guide on why ARPPU matters and how you can boost it.

Exploring what is GameFi and how the Play to Earn program by Trueplay can make your casino more profitable.

The difference between blockchain and crypto, how both of these innovations can be used in many kinds of business, particularly in iGaming

Take a look at the top iGaming events taking place this summer and why they are worth attending.

Why transparency is important in modern casinos, and how sharing GGR through Trueplay tokenized loyalty programs can help your casino

The B2B market for iGaming offers loads of software options, promising to quickly increase revenue. Are they really as effective as claimed?

The most popular iGaming instruments for user engagement and retention and why Trueplay is the best solution. 

One effective way to increase retention is loyalty programs that reward players for their activities. Trueplay has such a solution, offering branded loyalty programs to iGaming businesses, so they can reward players through customizable marketing campaigns.

Blockchain is not just a trendy word that everyone is yapping about. This technology exists in multiple industries from finances to healthcare. The most revolutionized area has been in the iGaming business.

Everything you need to know about BEP20 vs TRC20 vs ERC20 token standards: differences, pros & cons of each, which is better for online casinos.

IGaming software is not a usual product. Let’s see what Trueplay is and why your casino should implement this technology