In the world of iGaming, retaining users is crucial for long-term success. One effective way to increase retention is loyalty programs that allow to reward players for their activities. Trueplay has such a solution for retention growth, offering branded loyalty programs to iGaming businesses, so they can reward players through customizable marketing campaigns. Let’s see how it works.
Reward to retain
According to a study by the Harvard Business Review, increasing customer retention rates by 5% can increase profits by 25% to 95%. This shows that retaining customers is essential for any business to thrive. Casinos can use marketing campaigns to encourage repeat visits, build customer loyalty, and set themselves apart from competitors.
Such campaigns enable casinos to run promotions that motivate players to take specific actions in exchange for rewards. For example, a casino may offer a promotion where players can earn extra branded tokens for passing KYC verification. This approach can significantly boost casino retention rates.
Marketing Campaigns is one of the key features of the Trueplay branded loyalty programs for iGaming. Through it, casinos can reward players for activities that matter in terms of commitment, such as registration, KYC (Know Your Customer) completion, and bets made.
Furthermore, Trueplay’s Marketing Campaigns feature is customizable and supports various types of rewards, including crediting rewards to the player’s balance, increasing the accrual rate or the staking limit, and offering daily cashback in the form of the casino’s branded loyalty. These rewards incentivize players to continue playing and increase their engagement with the casino.
Learn more about launching Trueplay Marketing Campaigns here.
Benefits of Marketing Campaigns
As a part of the Trueplay branded loyalty programs, the Marketing Campaigns feature has numerous benefits for online casinos. Firstly, it can help boost retention by incentivizing players to keep playing at the casino.
If offered rewards for their activities and loyalty, players are more likely to continue playing and engaging with the casino. Within six months, casinos that have implemented Trueplay have seen their retention rate increase up to 5.2 times, and other metrics improve significantly.
Secondly, branded loyalty can help differentiate a casino from its competitors. By offering unique rewards and promotions, a casino can stand out in a crowded market and attract new players.
Finally, Trueplay can help build brand loyalty and customer trust. By offering transparent and fair rewards, players are more likely to trust the casino and keep coming back for more.
Branded loyalty programs for iGaming
The Trueplay branded loyalty programs offer three different ways to reward players: Marketing Campaigns, Play to Earn, and Hold to Earn. Combined, they reinforce each other, delivering unique customer experience at a casino.
To have a wider picture, let’s take a closer look at the Play to Earn and Hold to Earn programs and how they can help boost retention.
Play to Earn
Play to Earn is a program that rewards players for the bets they make, commonly referred to as rakeback. This program is a popular way to incentivize players to keep playing at a casino, as they can earn rewards for their activity. By offering a percentage of the rakeback to the player, the casino can encourage them to continue playing and increase their retention.
Hold to Earn
Hold to Earn rewards players for holding their loyalty within a staking program. This program encourages players to keep playing at a casino by offering rewards for their continued loyalty. The longer a player stays loyal to the casino, the bigger the rewards they can earn. This program is a great way to encourage players to keep coming back to the casino, as they can earn rewards for simply staying loyal.
To wrap up
In conclusion, implementing a branded loyalty program that rewards players for their activities through marketing campaigns can be a powerful tool for boosting retention at online casinos. Trueplay’s Marketing Campaigns feature supports various types of rewards, and by encouraging users to keep playing and engaging with the casino, casinos can increase their retention, build customer loyalty, and differentiate themselves from competitors.
Book a call with Trueplay to find out more.