Articles 4-28-2023
Why Hold to Earn is the best loyalty program for casino retention

One way to achieve attraction and retention of loyal customers is by offering a branded loyalty program. And that’s precisely what Trueplay offers with its Hold to Earn program, growing casino retention up to 5.2 times in six months.

Articles 12-13-2022
Why boosting ARPPU matters for the brand’s success

ARPPU is one of the essential metrics, along with GGR, NGR, retention, etc., that helps you grasp your platform’s pace. Here is a quick Trueplay guide on why ARPPU matters and how you can boost it.

Articles 4-24-2023
What is GameFi and how P2E can take your casino to new heights

Exploring what is GameFi and how the Play to Earn program by Trueplay can make your casino more profitable.

Articles 8-30-2022
Web 3.0 in Business Insight: Blockchain ≠ Crypto

The difference between blockchain and crypto, how both of these innovations can be used in many kinds of business, particularly in iGaming

Articles 5-12-2023
Top iGaming events this summer

Take a look at the top iGaming events taking place this summer and why they are worth attending.

Articles 9-12-2022
To Share or not to Share: All you Need to Know about Casino Transparency

Why transparency is important in modern casinos, and how sharing GGR through Trueplay tokenized loyalty programs can help your casino

Articles 12-8-2022
IGaming solutions: What exists to help boost your metrics

The B2B market for iGaming offers loads of software options, promising to quickly increase revenue. Are they really as effective as claimed?

Articles 9-5-2022
How Trueplay Helps Improve the Relationship with Players

The most popular iGaming instruments for user engagement and retention and why Trueplay is the best solution. 

Articles 5-5-2023
How Marketing Campaigns help boost casino retention

One effective way to increase retention is loyalty programs that reward players for their activities. Trueplay has such a solution, offering branded loyalty programs to iGaming businesses, so they can reward players through customizable marketing campaigns.

Articles 7-1-2022
How Can Blockchain be Used in iGaming?

Blockchain is not just a trendy word that everyone is yapping about. This technology exists in multiple industries from finances to healthcare. The most revolutionized area has been in the iGaming business.

Articles 8-1-2022

Everything you need to know about BEP20 vs TRC20 vs ERC20 token standards: differences, pros & cons of each, which is better for online casinos.

Articles 10-3-2022
5 Reasons to Implement Trueplay 

IGaming software is not a usual product. Let’s see what Trueplay is and why your casino should implement this technology

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