Learn the best practices to empower your business and attract new players.
AI Streamers: making 24/7 user engagement reality
Services
By
Kateryna Lytvynova
September 11, 2025
Trueplay introduces AI Streamers — virtual hosts that automate casino livestreams with lifelike reactions, personalized personas, and full compliance with regional regulations.
A killer awareness campaign: boost your new feature or product
Services
By
Yaryna Sorochuk
September 3, 2025
This blog post guides you through effective content and marketing strategies to maximize adoption of new product features.
Inside the player’s mind with Patrick Fagan: loyalty, psychology, and behavior
iGaming trends
By
Yuliia Trotsiuk
August 22, 2025
Unlock what truly drives player loyalty — emotions. 🎯 In our talk with behavioral expert Patrick Fagan, we explore psychology, player archetypes, and the hidden triggers behind lasting engagement. Read the full blog to see why the strongest loyalty is emotional.
Seven years of Trueplay: luck, fun, and mystery
HR
By
Yanina Khokhlova
August 14, 2025
Trueplay turned 7 in style — a week-long AI mystery quest, team laughs, prizes, and snacks on us. Read how we mixed fun, games, and connection across time zones.
OnlyFans: monetizing intimacy
iGaming trends
By
Yuliia Trotsiuk
August 11, 2025
Let’s see how fetish and adult divas from OnlyFans invade Twitch and Kick, becoming a moving force for the iGaming industry — the Copystake Premiere.
iGaming regulations 2025: global trends and key updates
iGaming rules are shifting fast — from Europe to LATAM. Discover what 2025 regulations mean for your platform, your players, and your next big move.
By
Nadiya Vasylyeva
June 18, 2025
European Gaming Congress: A remarkable comeback
Two years off, and now bigger than ever — EGC returns to Warsaw with fresh panels on regulations, growth markets, and responsible gaming. Get ready to connect and level up your insights.
By
Nadiya Vasylyeva
June 17, 2025
Trueplay presents new livestreaming feature: CopyStake!
From watching to winning — CopyStake brings streamers, players, and betting together. A seamless way to grow your audience, spark interaction, and keep users coming back.
Inside the player’s mind with Patrick Fagan: loyalty, psychology, and behavior
Unlock what truly drives player loyalty — emotions. 🎯 In our talk with behavioral expert Patrick Fagan, we explore psychology, player archetypes, and the hidden triggers behind lasting engagement. Read the full blog to see why the strongest loyalty is emotional.
By
Yuliia Trotsiuk
August 11, 2025
OnlyFans: monetizing intimacy
Let’s see how fetish and adult divas from OnlyFans invade Twitch and Kick, becoming a moving force for the iGaming industry — the Copystake Premiere.
By
Yuliia Trotsiuk
June 17, 2025
Daily active users: practical tips to expand DAU in iGaming
Your DAU is like a tree — feed it right, and it grows. With the right mix of acquisition, retention, and loyalty mechanics, your platform can thrive year-round.
By
Yuliia Trotsiuk
June 17, 2025
Casino streams: the power of influence
Streaming has taken over iGaming — from Twitch to Kick, millions watch slot streams and live play daily. Here’s why streamers keep audiences hooked and casinos thriving.
Trueplay introduces AI Streamers — virtual hosts that automate casino livestreams with lifelike reactions, personalized personas, and full compliance with regional regulations.
By
Yaryna Sorochuk
September 3, 2025
A killer awareness campaign: boost your new feature or product
This blog post guides you through effective content and marketing strategies to maximize adoption of new product features.
By
Yaryna Sorochuk
August 5, 2025
5 reasons to choose Trueplay to step up your acquisition and retention game
Looking to boost player retention and acquisition? This article breaks down five ways Trueplay helps iGaming brands engage users, drive loyalty, and scale globally.
Personalization and player retention: a match made in heaven
Think loyalty can’t be automated? Personalization proves otherwise — helping iGaming brands deliver rewards and content that keep players hooked (and depositing).
By
Kateryna Lytvynova
June 18, 2025
Who’s the loyalest of them all? Dissecting player retention and loyalty
Bonus wars can boost acquisition, but they eat into profits. Building trust, emotional ties, and gamified loyalty is how iGaming brands actually keep players.
By
Kateryna Lytvynova
June 17, 2025
Why your iGaming platform is losing players to the competition
Jackpots and bonuses bring the hype, but loyalty builds the wins. Keep players hooked with programs and engagement tools designed for today’s crowded iGaming market.
By
Kateryna Lytvynova
June 17, 2025
Winning strategies for increasing casino deposit rates
Deposit rates are dropping while competition grows. The fix? Player-focused strategies like Hold to Earn, CopyStake, and gamified rewards that drive engagement and deposits.
Behavioral Research of 1,000,000 users
Get to know your audience and the results you can achieve with the effective loyalty tools.
Trueplay turned 7 in style — a week-long AI mystery quest, team laughs, prizes, and snacks on us. Read how we mixed fun, games, and connection across time zones.
By
Yanina Khokhlova
August 11, 2025
One hires. The other builds. Diversity and inclusivity, explained.
Discover how inclusivity fuels innovation, trust, and stronger teams. Read our interview with HR expert Mariia Tiekuch for real tips to make it happen.
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