Learn the best practices to empower your business and attract new players.
When loyalty matters: impact on key iGaming metrics
Research & data
By
Kateryna Lytvynova
October 15, 2025
See the data behind player loyalty. Learn how iGaming brands are turning engagement into revenue with a solution built to drive long-term performance.
CopyStake: turn livestreams into user acquisition engines
Services
By
Yaryna Sorochuk
October 14, 2025
Introducing CopyStake, the streaming tool that opens new channels for player acquisition for iGaming operators. Explore its modes, features, and admin panel.
iGaming metrics and how to use them: the marketer’s guide
Research & data
By
Kateryna Lytvynova
October 14, 2025
Find out what GGR, NGR, deposit withdrawal rate, and other iGaming metrics are to enable data-driven marketing for your casino brand.
iGaming brands VS advertising policymakers: who wins?
iGaming trends
By
Kateryna Lytvynova
October 14, 2025
It's your guide to advertising limitations for iGaming businesses and legal workarounds to spreading the word about your platform.
Big streamers: how they play and earn
Latest news
By
Kateryna Lytvynova
October 14, 2025
Can streaming pay the bills? We break down creators’ main revenue sources — subs, tips, ads, sponsorships, and merch sales — and spotlight three top earners.
Can streaming pay the bills? We break down creators’ main revenue sources — subs, tips, ads, sponsorships, and merch sales — and spotlight three top earners.
By
Nadiya Vasylyeva
August 5, 2025
iGaming regulations 2025: global trends and key updates
iGaming rules are shifting fast — from Europe to LATAM. Discover what 2025 regulations mean for your platform, your players, and your next big move.
By
Nadiya Vasylyeva
June 18, 2025
European Gaming Congress: A remarkable comeback
Two years off, and now bigger than ever — EGC returns to Warsaw with fresh panels on regulations, growth markets, and responsible gaming. Get ready to connect and level up your insights.
By
Nadiya Vasylyeva
June 17, 2025
Trueplay presents new livestreaming feature: CopyStake!
From watching to winning — CopyStake brings streamers, players, and betting together. A seamless way to grow your audience, spark interaction, and keep users coming back.
iGaming brands VS advertising policymakers: who wins?
It's your guide to advertising limitations for iGaming businesses and legal workarounds to spreading the word about your platform.
By
Nadiya Vasylyeva
October 10, 2025
Emerging technology trends in iGaming: what you need to know
Forget buzzwords for a minute. It’s time to focus on what delivers. These trends offer real benefits, flexibility, and a chance to make meaningful progress in the industry.
By
Yuliia Trotsiuk
August 22, 2025
Inside the player’s mind with Patrick Fagan: loyalty, psychology, and behavior
Unlock what truly drives player loyalty — emotions. 🎯 In our talk with behavioral expert Patrick Fagan, we explore psychology, player archetypes, and the hidden triggers behind lasting engagement. Read the full blog to see why the strongest loyalty is emotional.
By
Yuliia Trotsiuk
August 11, 2025
OnlyFans: monetizing intimacy
Let’s see how fetish and adult divas from OnlyFans invade Twitch and Kick, becoming a moving force for the iGaming industry — the Copystake Premiere.
CopyStake: turn livestreams into user acquisition engines
Introducing CopyStake, the streaming tool that opens new channels for player acquisition for iGaming operators. Explore its modes, features, and admin panel.
By
Kateryna Lytvynova
September 11, 2025
AI Streamers: making 24/7 user engagement reality
Trueplay introduces AI Streamers — virtual hosts that automate casino livestreams with lifelike reactions, personalized personas, and full compliance with regional regulations.
By
Yaryna Sorochuk
September 3, 2025
A killer awareness campaign: boost your new feature or product
This blog post guides you through effective content and marketing strategies to maximize adoption of new product features.
When loyalty matters: impact on key iGaming metrics
See the data behind player loyalty. Learn how iGaming brands are turning engagement into revenue with a solution built to drive long-term performance.
By
Kateryna Lytvynova
October 14, 2025
iGaming metrics and how to use them: the marketer’s guide
Find out what GGR, NGR, deposit withdrawal rate, and other iGaming metrics are to enable data-driven marketing for your casino brand.
By
Kateryna Lytvynova
June 20, 2025
Personalization and player retention: a match made in heaven
Think loyalty can’t be automated? Personalization proves otherwise — helping iGaming brands deliver rewards and content that keep players hooked (and depositing).
By
Kateryna Lytvynova
June 18, 2025
Who’s the loyalest of them all? Dissecting player retention and loyalty
Bonus wars can boost acquisition, but they eat into profits. Building trust, emotional ties, and gamified loyalty is how iGaming brands actually keep players.
By
Kateryna Lytvynova
June 17, 2025
Why your iGaming platform is losing players to the competition
Jackpots and bonuses bring the hype, but loyalty builds the wins. Keep players hooked with programs and engagement tools designed for today’s crowded iGaming market.
By
Kateryna Lytvynova
June 17, 2025
Winning strategies for increasing casino deposit rates
Deposit rates are dropping while competition grows. The fix? Player-focused strategies like Hold to Earn, CopyStake, and gamified rewards that drive engagement and deposits.
Behavioral Research of 1,000,000 users
Get to know your audience and the results you can achieve with the effective loyalty tools.
Trueplay turned 7 in style — a week-long AI mystery quest, team laughs, prizes, and snacks on us. Read how we mixed fun, games, and connection across time zones.
By
Yanina Khokhlova
August 11, 2025
One hires. The other builds. Diversity and inclusivity, explained.
Discover how inclusivity fuels innovation, trust, and stronger teams. Read our interview with HR expert Mariia Tiekuch for real tips to make it happen.
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