True Blog

Learn the best practices to empower your business and attract new players.

Inside the player’s mind with Patrick Fagan: loyalty, psychology, and behavior

iGaming trends
By
Yuliia Trotsiuk
August 22, 2025
Unlock what truly drives player loyalty — emotions. 🎯 In our talk with behavioral expert Patrick Fagan, we explore psychology, player archetypes, and the hidden triggers behind lasting engagement. Read the full blog to see why the strongest loyalty is emotional.

Seven years of Trueplay: luck, fun, and mystery

HR
By
Yanina Khokhlova
August 14, 2025
Trueplay turned 7 in style — a week-long AI mystery quest, team laughs, prizes, and snacks on us. Read how we mixed fun, games, and connection across time zones.

OnlyFans: monetizing intimacy

iGaming trends
By
Yuliia Trotsiuk
August 11, 2025
Let’s see how fetish and adult divas from OnlyFans invade Twitch and Kick, becoming a moving force for the iGaming industry — the Copystake Premiere.

One hires. The other builds. Diversity and inclusivity, explained.

HR
By
Yanina Khokhlova
August 11, 2025
Discover how inclusivity fuels innovation, trust, and stronger teams. Read our interview with HR expert Mariia Tiekuch for real tips to make it happen.

5 reasons to choose Trueplay to step up your acquisition and retention game

Services
By
Yaryna Sorochuk
August 5, 2025
Looking to boost player retention and acquisition? This article breaks down five ways Trueplay helps iGaming brands engage users, drive loyalty, and scale globally.

Latest News

By
Nadiya Vasylyeva
August 5, 2025
iGaming rules are shifting fast — from Europe to LATAM. Discover what 2025 regulations mean for your platform, your players, and your next big move.
By
Nadiya Vasylyeva
June 18, 2025
Two years off, and now bigger than ever — EGC returns to Warsaw with fresh panels on regulations, growth markets, and responsible gaming. Get ready to connect and level up your insights.
By
Nadiya Vasylyeva
June 17, 2025
From watching to winning — CopyStake brings streamers, players, and betting together. A seamless way to grow your audience, spark interaction, and keep users coming back.

iGaming trends

Best loyalty tools and solutions in 2025

By
Yuliia Trotsiuk
August 22, 2025
Unlock what truly drives player loyalty — emotions. 🎯 In our talk with behavioral expert Patrick Fagan, we explore psychology, player archetypes, and the hidden triggers behind lasting engagement. Read the full blog to see why the strongest loyalty is emotional.
By
Yuliia Trotsiuk
August 11, 2025
Let’s see how fetish and adult divas from OnlyFans invade Twitch and Kick, becoming a moving force for the iGaming industry — the Copystake Premiere.
By
Yuliia Trotsiuk
June 17, 2025
Your DAU is like a tree — feed it right, and it grows. With the right mix of acquisition, retention, and loyalty mechanics, your platform can thrive year-round.
By
Yuliia Trotsiuk
June 17, 2025
Streaming has taken over iGaming — from Twitch to Kick, millions watch slot streams and live play daily. Here’s why streamers keep audiences hooked and casinos thriving.

Services

By
Yaryna Sorochuk
August 5, 2025
Looking to boost player retention and acquisition? This article breaks down five ways Trueplay helps iGaming brands engage users, drive loyalty, and scale globally.
By
Yaryna Sorochuk
June 20, 2025
Players don’t care how many channels you run — they care how it feels. A smooth, connected journey keeps them loyal and your revenue growing. Here’s how to make it work.
By
Yaryna Sorochuk
June 16, 2025
Cashback meets savings account — that’s how Trueplay’s Play to Earn and Hold to Earn keep players betting, depositing, and coming back while boosting operator revenue.

Research & Data

By
Kateryna Lytvynova
June 20, 2025
Think loyalty can’t be automated? Personalization proves otherwise — helping iGaming brands deliver rewards and content that keep players hooked (and depositing).
By
Kateryna Lytvynova
June 18, 2025
Bonus wars can boost acquisition, but they eat into profits. Building trust, emotional ties, and gamified loyalty is how iGaming brands actually keep players.
By
Kateryna Lytvynova
June 17, 2025
Jackpots and bonuses bring the hype, but loyalty builds the wins. Keep players hooked with programs and engagement tools designed for today’s crowded iGaming market.
By
Kateryna Lytvynova
June 17, 2025
Deposit rates are dropping while competition grows. The fix? Player-focused strategies like Hold to Earn, CopyStake, and gamified rewards that drive engagement and deposits.
Behavioral Research of 1,000,000 users
Get to know your audience and the results you can achieve with the effective loyalty tools.
By
Yanina Khokhlova
August 14, 2025
Trueplay turned 7 in style — a week-long AI mystery quest, team laughs, prizes, and snacks on us. Read how we mixed fun, games, and connection across time zones.
By
Yanina Khokhlova
August 11, 2025
Discover how inclusivity fuels innovation, trust, and stronger teams. Read our interview with HR expert Mariia Tiekuch for real tips to make it happen.