We are the

Chefs of Loyalty
and Engagement

The dedicated team behind loyalty technology that captivates players and motivates them to come back for more. Trueplay connects iGaming brands and players through acquisition tools and gamified engagement.

The problems we solve

iGaming businesses face a number of challenges. We recognize and build around them. To solve the industry’s biggest pain points, we’ve developed a streaming tool, a loyalty program, a marketing funnel builder, and other effective solutions that drive players’ loyalty.

True

We help platforms and operators turn audiences into active users by harnessing the influence of streamers. Our loyalty and livestreaming tools reward and give players additional fun from day one, driving higher acquisition, stronger engagement, and long-term retention. With a focus on performance-first solutions and a love for metrics, we fuel sustainable growth through every stage of the player journey.

Powering player-brand relationships that last

We provide tools that help iGaming platforms attract the right players, onboard them smoothly, and keep them engaged.
Marta Didukh
Talent Sourcer

Inside Trueplay

Our team brings together deep experience in tech, iGaming, and design. We are all focused on one goal: building solutions that deliver real impact for our clients.

On the scene

From SBC in Lisbon to ICE in Barcelona and everywhere in between — here’s a peek into how we show up, share ideas, and connect with the iGaming world in real life.

Featured posts

When loyalty matters: impact on key iGaming metrics

Research & data
By
Kateryna Lytvynova
October 15, 2025
See the data behind player loyalty. Learn how iGaming brands are turning engagement into revenue with a solution built to drive long-term performance.

CopyStake: turn livestreams into user acquisition engines

Services
By
Yaryna Sorochuk
October 14, 2025
Introducing CopyStake, the streaming tool that opens new channels for player acquisition for iGaming operators. Explore its modes, features, and admin panel.

iGaming metrics and how to use them: the marketer’s guide

Research & data
By
Kateryna Lytvynova
October 14, 2025
Find out what GGR, NGR, deposit withdrawal rate, and other iGaming metrics are to enable data-driven marketing for your casino brand.

iGaming brands VS advertising policymakers: who wins?

iGaming trends
By
Kateryna Lytvynova
October 14, 2025
It's your guide to advertising limitations for iGaming businesses and legal workarounds to spreading the word about your platform.

Big streamers: how they play and earn

Latest news
By
Kateryna Lytvynova
October 14, 2025
Can streaming pay the bills? We break down creators’ main revenue sources — subs, tips, ads, sponsorships, and merch sales — and spotlight three top earners.

Ready to streamline your success?

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