We are the

Chefs of Loyalty
and Engagement

The dedicated team behind loyalty technology that captivates players and motivates them to come back for more. Trueplay connects iGaming brands and players through acquisition tools and gamified engagement.

The problems we solve

iGaming businesses face a number of challenges. We recognize and build around them. To solve the industry’s biggest pain points, we’ve developed a streaming tool, a loyalty program, a marketing funnel builder, and other effective solutions that drive players’ loyalty.

True

We help platforms and operators turn audiences into active users by harnessing the influence of streamers. Our loyalty and livestreaming tools reward and give players additional fun from day one, driving higher acquisition, stronger engagement, and long-term retention. With a focus on performance-first solutions and a love for metrics, we fuel sustainable growth through every stage of the player journey.

Powering player-brand relationships that last

We provide tools that help iGaming platforms attract the right players, onboard them smoothly, and keep them engaged.
Loyalty Program
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Marta Didukh
Talent Sourcer

Inside Trueplay

Our team brings together deep experience in tech, iGaming, and design. We are all focused on one goal: building solutions that deliver real impact for our clients.
Open roles

On the scene

From SBC in Lisbon to ICE in Barcelona and everywhere in between — here’s a peek into how we show up, share ideas, and connect with the iGaming world in real life.

Making headlines

Here’s what others are saying about Trueplay. A bit of gossip has never hurt anyone.

Marko Erakovic Introduced As The New Chief Commercial Officer Of Trueplay

12 June, 2025

Get inside their heads: Understanding player psychology and brand loyalty with Patrick Fagan & Trueplay

12 June, 2025

Trueplay Welcomes Marko Erakovic as Chief Commercial Officer

10 Mar, 2025

Trueplay creates quiz to promote awareness about responsible gambling in Brazil

1 Apr, 2025

Trueplay launches a quiz to promote Responsible Gambling in Brazil

1 Apr, 2025

Featured posts

Inside the player’s mind with Patrick Fagan: loyalty, psychology, and behavior

iGaming trends
By
Yuliia Trotsiuk
August 22, 2025
Unlock what truly drives player loyalty — emotions. 🎯 In our talk with behavioral expert Patrick Fagan, we explore psychology, player archetypes, and the hidden triggers behind lasting engagement. Read the full blog to see why the strongest loyalty is emotional.

Seven years of Trueplay: luck, fun, and mystery

HR
By
Yanina Khokhlova
August 14, 2025
Trueplay turned 7 in style — a week-long AI mystery quest, team laughs, prizes, and snacks on us. Read how we mixed fun, games, and connection across time zones.

OnlyFans: monetizing intimacy

iGaming trends
By
Yuliia Trotsiuk
August 11, 2025
Let’s see how fetish and adult divas from OnlyFans invade Twitch and Kick, becoming a moving force for the iGaming industry — the Copystake Premiere.

One hires. The other builds. Diversity and inclusivity, explained.

HR
By
Yanina Khokhlova
August 11, 2025
Discover how inclusivity fuels innovation, trust, and stronger teams. Read our interview with HR expert Mariia Tiekuch for real tips to make it happen.

5 reasons to choose Trueplay to step up your acquisition and retention game

Services
By
Yaryna Sorochuk
August 5, 2025
Looking to boost player retention and acquisition? This article breaks down five ways Trueplay helps iGaming brands engage users, drive loyalty, and scale globally.

Ready to streamline your success?

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