We are the

Chefs of Loyalty
and Engagement

The dedicated team behind loyalty technology that captivates players and motivates them to come back for more. Trueplay connects iGaming brands and players through acquisition tools and gamified engagement.

The problems we solve

iGaming businesses face a number of challenges. We recognize and build around them. To solve the industry’s biggest pain points, we’ve developed a streaming tool, a loyalty program, a marketing funnel builder, and other effective solutions that drive players’ loyalty.

True

We help platforms and operators turn audiences into active users by harnessing the influence of streamers. Our loyalty and livestreaming tools reward and give players additional fun from day one, driving higher acquisition, stronger engagement, and long-term retention. With a focus on performance-first solutions and a love for metrics, we fuel sustainable growth through every stage of the player journey.

Powering player-brand relationships that last

We provide tools that help iGaming platforms attract the right players, onboard them smoothly, and keep them engaged.
Marta Didukh
Talent Sourcer

Inside Trueplay

Our team brings together deep experience in tech, iGaming, and design. We are all focused on one goal: building solutions that deliver real impact for our clients.

On the scene

From SBC in Lisbon to ICE in Barcelona and everywhere in between — here’s a peek into how we show up, share ideas, and connect with the iGaming world in real life.

Featured posts

Inside Trueplay: company culture and the people behind the product

HR
By
Yanina Khokhlova
December 9, 2025
Trueplay moves fast, but it’s people who keep things running. From tech to teamwork and feedback culture, here’s how the team behind the platform makes it all work.

Trust through responsible gaming: How caring for players pays off

HR
By
Kateryna Lytvynova
December 5, 2025
Find out how the changes in the casino and betting industry have made responsible gaming crucial as ever, and what actions from businesses, governments, and players are needed to prevent problem gaming and minimize its harm.

When loyalty matters: impact on key iGaming metrics

Research & data
By
Kateryna Lytvynova
October 15, 2025
See the data behind player loyalty. Learn how iGaming brands are turning engagement into revenue with a solution built to drive long-term performance.

CopyStake: turn livestreams into user acquisition engines

Services
By
Yaryna Sorochuk
October 14, 2025
Introducing CopyStake, the streaming tool that opens new channels for player acquisition for iGaming operators. Explore its modes, features, and admin panel.

iGaming metrics and how to use them: the marketer’s guide

Research & data
By
Kateryna Lytvynova
October 14, 2025
Find out what GGR, NGR, deposit withdrawal rate, and other iGaming metrics are to enable data-driven marketing for your casino brand.

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