We are the

Chefs of Loyalty
and Engagement

The dedicated team behind loyalty technology that captivates players and motivates them to come back for more. Trueplay connects iGaming brands and players through acquisition tools and gamified engagement.

The problems we solve

iGaming businesses face a number of challenges. We recognize and build around them. To solve the industry’s biggest pain points, we’ve developed a streaming tool, a loyalty program, a marketing funnel builder, and other effective solutions that drive players’ loyalty.

True

We help platforms and operators turn audiences into active users by harnessing the influence of streamers. Our loyalty and livestreaming tools reward and give players additional fun from day one, driving higher acquisition, stronger engagement, and long-term retention. With a focus on performance-first solutions and a love for metrics, we fuel sustainable growth through every stage of the player journey.

Powering player-brand relationships that last

We provide tools that help iGaming platforms attract the right players, onboard them smoothly, and keep them engaged.
Loyalty Program
CopyStake
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Marta Didukh
Talent Sourcer

Inside Trueplay

Our team brings together deep experience in tech, iGaming, and design. We are all focused on one goal: building solutions that deliver real impact for our clients.
Open roles

On the scene

From SBC in Lisbon to ICE in Barcelona and everywhere in between — here’s a peek into how we show up, share ideas, and connect with the iGaming world in real life.

Making headlines

Here’s what others are saying about Trueplay. A bit of gossip has never hurt anyone.

Marko Erakovic Introduced As The New Chief Commercial Officer Of Trueplay

12 June, 2025

Get inside their heads: Understanding player psychology and brand loyalty with Patrick Fagan & Trueplay

12 June, 2025

Trueplay Welcomes Marko Erakovic as Chief Commercial Officer

10 Mar, 2025

Trueplay creates quiz to promote awareness about responsible gambling in Brazil

1 Apr, 2025

Trueplay launches a quiz to promote Responsible Gambling in Brazil

1 Apr, 2025

Featured posts

Promote new features with content materials created to jumpstart your communication with minimum effort.

5 reasons to choose Trueplay to step up your acquisition and retention game

Services
By
Yaryna Sorochuk
August 5, 2025
Looking to boost player retention and acquisition? This article breaks down five ways Trueplay helps iGaming brands engage users, drive loyalty, and scale globally.

iGaming regulations 2025: global trends and key updates

Latest news
By
Nadiya Vasylyeva
August 5, 2025
iGaming rules are shifting fast — from Europe to LATAM. Discover what 2025 regulations mean for your platform, your players, and your next big move.

Personalization and player retention: a match made in heaven

Research & data
By
Kateryna Lytvynova
June 20, 2025
Think loyalty can’t be automated? Personalization proves otherwise — helping iGaming brands deliver rewards and content that keep players hooked (and depositing).

Creating a seamless omnichannel loyalty experience in iGaming

Services
By
Yaryna Sorochuk
June 20, 2025
Players don’t care how many channels you run — they care how it feels. A smooth, connected journey keeps them loyal and your revenue growing. Here’s how to make it work.

Who’s the loyalest of them all? Dissecting player retention and loyalty

Research & data
By
Kateryna Lytvynova
June 18, 2025
Bonus wars can boost acquisition, but they eat into profits. Building trust, emotional ties, and gamified loyalty is how iGaming brands actually keep players.

Ready to streamline your success?

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