Unlock what truly drives player loyalty — emotions. 🎯 In our talk with behavioral expert Patrick Fagan, we explore psychology, player archetypes, and the hidden triggers behind lasting engagement. Read the full blog to see why the strongest loyalty is emotional.

Trueplay turned 7 in style — a week-long AI mystery quest, team laughs, prizes, and snacks on us. Read how we mixed fun, games, and connection across time zones.

Let’s see how fetish and adult divas from OnlyFans invade Twitch and Kick, becoming a moving force for the iGaming industry — the Copystake Premiere.

Discover how inclusivity fuels innovation, trust, and stronger teams. Read our interview with HR expert Mariia Tiekuch for real tips to make it happen.

Looking to boost player retention and acquisition? This article breaks down five ways Trueplay helps iGaming brands engage users, drive loyalty, and scale globally.