Trueplay at ICE London 2022

ICE London is one of gaming’s biggest industry events in the world. It used to be an annual occasion, but the COVID-19 pandemic has ruined the whole industry’s plans, as the event has been canceled and postponed several times. 

Finally, it took place in 2022 and hosted a vast amount of participants who were waiting for a global network event. Nearly 5000 gaming operators attended – casinos, sports betting, poker, bingo, lottery, etc. Among them, there were 450+ exhibitors, and Trueplay was on this list.

Trueplay had our own stand at ICE London:

Trueplay at ICE London 2022 - 1

We had an opportunity to meet many clients


… and show a demo of our product – iFrame widget based on Blockchain. 

The highlight of Trueplay’s stand undoubtedly was a big transparent screen. As transparent, as the blockchain is! 


And of course, we gathered donations to support Ukraine 


Our dedicated team: 


Talking to clients: 


Showing our product to someone who looks very interested:


During the same days, ExCel London hosted another conference, IGB Affiliate. It was visited by our partner, Bona Fides – a blockchain-based solution for affiliates.


NFT awards at the iGB Affiliate Awards ceremony

Trueplay team in cooperation with iGB Affiliate has created the first NFT collection to reward top representatives of iGaming Affiliates.

The collection included 315 unique NFTs with funny and exclusive dog avatars. iGB Affiliate connects affiliates to a 360-degree view of iGaming through leading events, content, and learning. The iGB AFFILIATE AWARDS took place on April 13 in London and representatives from 59 companies received unique and stylish NFTs.


This was the first time Trueplay took part in creating NFT awards, but we definitely can say that we will continue doing this kind of activity during other iGaming events. Thus, we can connect our people in an exclusive iGaming community where one can find partners, colleagues and friends. 

What’s next? 

Trueplay regularly attends conferences connected to the iGaming industry. The next time you can meet us is at Sigma Malta in November 2022. See you there!