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Kateryna Lytvynova

Kateryna Lytvynova

Senior Content Manager
Kateryna Lytvynova is our go-to research guru, turning data and insights into stories that cut through the noise. With a background in creative communication and digital storytelling, she digs deep, uncovers what’s really going on, and crafts sharp, meaningful narratives from complex information. In her blog column, Kateryna will lead you through the latest trends, thoughtful analysis, and evidence-based perspectives that help you see the bigger picture.
By
Kateryna Lytvynova
October 15, 2025

When loyalty matters: impact on key iGaming metrics

See the data behind player loyalty. Learn how iGaming brands are turning engagement into revenue with a solution built to drive long-term performance.
Research & data
By
Kateryna Lytvynova
October 14, 2025

iGaming metrics and how to use them: the marketer’s guide

Find out what GGR, NGR, deposit withdrawal rate, and other iGaming metrics are to enable data-driven marketing for your casino brand.
Research & data
By
Kateryna Lytvynova
October 14, 2025

iGaming brands VS advertising policymakers: who wins?

It's your guide to advertising limitations for iGaming businesses and legal workarounds to spreading the word about your platform.
iGaming trends
By
Kateryna Lytvynova
October 14, 2025

Big streamers: how they play and earn

Can streaming pay the bills? We break down creators’ main revenue sources — subs, tips, ads, sponsorships, and merch sales — and spotlight three top earners.
Latest news
By
Kateryna Lytvynova
September 11, 2025

AI Streamers: making 24/7 user engagement reality

Trueplay introduces AI Streamers — virtual hosts that automate casino livestreams with lifelike reactions, personalized personas, and full compliance with regional regulations.
Services
By
Kateryna Lytvynova
June 20, 2025

Personalization and player retention: a match made in heaven

Think loyalty can’t be automated? Personalization proves otherwise — helping iGaming brands deliver rewards and content that keep players hooked (and depositing).
Research & data
By
Kateryna Lytvynova
June 18, 2025

Who’s the loyalest of them all? Dissecting player retention and loyalty

Bonus wars can boost acquisition, but they eat into profits. Building trust, emotional ties, and gamified loyalty is how iGaming brands actually keep players.
Research & data
By
Kateryna Lytvynova
June 17, 2025

Why your iGaming platform is losing players to the competition

Jackpots and bonuses bring the hype, but loyalty builds the wins. Keep players hooked with programs and engagement tools designed for today’s crowded iGaming market.
Research & data
By
Kateryna Lytvynova
June 17, 2025

Winning strategies for increasing casino deposit rates

Deposit rates are dropping while competition grows. The fix? Player-focused strategies like Hold to Earn, CopyStake, and gamified rewards that drive engagement and deposits.
Research & data
Chefs of Loyalty and Engagement
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